Conference and Seminar Organisation
Gold Leaf regularly organises conferences and seminars. These are sometimes arranged on behalf of trade associations or universities and other public bodies, sometimes on behalf of individual publishers or technology companies. They include training seminars.
Linda Bennett has directed the speaker programme for a variety of industry conferences. She has arranged and contributed to many seminars for industry bodies and individual companies and organisations.
Case Studies and Newsletters
Case studies and newsletters are sometimes commissioned as part of advisory board work, sometimes separately.
Clients may require case studies to complement or illustrate their products and services, particularly when major new initiatives have been launched.
Linda Bennett writes occasional pieces on industry matters for a wide variety of publications and individual publisher websites. She edits and writes articles for several publishers’ newsletters.
Advisory Boards and User Groups
One of Gold Leaf’s recognised specialisms is the setting up and facilitation of advisory boards and user groups. Some of the Gold Leaf advisory boards have flourished for more than ten years.
Advisory Boards and User Groups take two forms:
- temporary – to enable a company or organisation to reposition itself with the help of key clients
- permanent – to set up and engage in a continuing dialogue.
Most (but not all) advisory boards and user groups are international.
Some of the Gold Leaf boards, or sub-sections of their membership, meet once or twice a year; others are conducted purely virtually, predominantly by e-mail, with supporting telephone conversations and WebExes.
Gold Leaf sometimes works with a single client to arrange a series of introductions, either at meetings set up especially for the purpose in prospects’ offices or at major trade events, e.g. the London Book Fair or the Frankfurt Book Fair.
Gold Leaf has worked with clients for one year or longer to supply introductions (mainly of publishers, to technology companies).
Gold Leaf normally helps the client to identify prospects and then works out a schedule on how best to approach them – for example, a series of 3 meetings all to take place in one day, in, say, London, Oxford and Edinburgh, or a more concentrated programme of 25 – 30 meetings at the London Book Fair or Frankfurt.
Gold Leaf will take detailed notes at each meeting and provide follow-up e-mails for the client and prospect, listing what was discussed and any action points.
Gold Leaf will also draft tender documents for a publisher seeking technology partners, place the tender with appropriate companies, assist the publisher in analysing the results and set up a ‘beauty contest’ with the most promising candidates.
Focus Groups and structured telephone interviews
Focus groups and/or structured telephone interviews to carry out specific pieces of research or to test the market for specific business models are also commissioned.
Focus groups may be set up as stand-alone projects or comprise part of a larger project. As well as providing a final summary report (or incorporating the findings into a larger report), Gold Leaf also provides full transcripts of proceedings of all focus group meetings.
Structured telephone interviews are more likely to be set up as part of a larger project where the main vehicle used for the research is often a worldwide online survey. This can be complemented by in-depth structured telephone interviews.
Structured telephone interviews have also played an important role in assessment work for various publishers.
Gold Leaf provides full transcripts of all telephone interviews.
Gold Leaf offers and organises training courses as part of seminar organisation, or as stand-alone events. Training courses can be arranged in-house and cover a variety of topics, primarily in the areas of Digital Publishing and Copyediting.
Copyediting and Proofreading
Jim Bennett has extensive experience in editing and preparing the text for magazines in the secondary education sector.
He is an experienced copyeditor. Current publications include the “Journal of Educational Innovation, Partnership and Change” and “Compass”. He is in the process of assisting a UK University in the development of a new journal.
He also helps the editors of these journals to amalgamate reviewers’ reports into succinct instructions for authors.